Engagement journeysData and analytics
Four practical engagement journeys for affiliate teams
An anonymised example of the challenge, approach and work delivered
The challenge
Earlier journey workshops had produced plans that affiliate teams found too complex to use. The team needed practical journeys that reflected how campaigns were delivered locally.
What we did
The project began with interviews across functions and a review of digital maturity, data quality and technology. The team then designed four use-case journeys with the affiliates, detailing the process, data, content and technology required. Delivery included implementation support, project management and journey blueprints.
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