Engagement journeysData and analytics
Four practical engagement journeys for affiliate teams
A multi-affiliate life sciences company
The challenge
Earlier journey workshops had produced plans that affiliate teams found too complex to use. The team needed practical journeys that reflected how campaigns were delivered locally.
What we delivered
Cross-functional interviews and a review of digital maturity, data quality and technology established the starting point. We co-created four use-case journeys covering process, data, technology and content, then supported implementation with project management and journey blueprints.
What changed
- 4
- Practical engagement journeys
- 16 → 10 weeks
- Go-to-market time
- 30%
- Growth in consent
The four journeys delivered 30% consent growth and reduced go-to-market time from 16 to 10 weeks. The work also helped the team identify gaps and rebuild confidence in delivery.
A conversation is a good place to start
Talk through your customer engagement challenge
Book 30 minutes with us to discuss what to change and where to start.