How we work
We orchestrate a global network of senior experts and tech partners
We appoint a project leader and bring together senior specialists and technology partners around the work. The team is chosen for your challenge and works alongside your people.
The network
Senior specialists chosen for your project
A segmentation project may need a specialist in HCP behaviour. A broader engagement may also need a data architect or a content partner. We agree the team around the work, with a named project leader responsible for the engagement.
This model lets us support strategy, implementation and capability building within the same engagement. We involve your teams throughout and agree the training, documentation and tools they will need to continue.
What you can expect
How we organise your engagement
Relevant expertise
The skills required for your specific challenge.
Senior specialists
We select specialists and technology partners with experience relevant to the work.
A practical approach
Methods that fit your teams, markets and decisions.
Scope built around the problem
We agree the work around your situation and adapt the method to it.
A clear commercial agreement
Defined deliverables, fees and responsibilities.
An agreed scope and fixed fee
We price the agreed work in advance and discuss any additional work before it starts.
Continuity through delivery
A lead who knows the brief and remains involved.
A partner throughout
A named project leader coordinates the work and stays accountable for its delivery.
Where we are
International teams, connected across time zones
We assemble project leaders, senior specialists and technology partners around your challenge, wherever they are based. Our remote model brings together expertise across the globe, with delivery planned to cover your teams’ time zones.
Our technology partners
We work with your vendors or can bring in our partners.
What we deliver
Strategy, execution and products your team can own
We agree the combination of strategy, implementation and handover your project needs.
How a project runs
How we take a project from assessment to handover
An assessment
We start by understanding your situation. The free Foundations Macro Audit is one way to do this.
Scope
Together, we define the problem, the work required and the deliverables.
A fixed fee
We agree the fee for the scope and explain how additional work will be priced.
Strategy and execution
Your project leader coordinates delivery, with the relevant specialists and your teams involved throughout.
Handover
We provide the documentation, training and tools agreed in the scope so your teams can continue the work.
Your team has the methods and tools to continue
Our tools and methods
AI-enabled by design
We are a fully AI-enabled consultancy. Advanced technology is part of how we research, analyse, build and deliver—helping us work faster, connect more evidence and give your challenge more attention. Our project leaders bring the judgement and remain accountable for everything you receive.
We turn those capabilities into practical tools for your team too: AI agents, reusable workflows and digital products, with the documentation and training to use them independently.
Tessentra is the knowledge system we developed for our own practice and offer to other consulting firms. Learn more at tessentra.com
We use enterprise AI tools under terms that exclude client data from model training.
Join the network
Work with the Fractal Force network
If you have senior experience in life sciences commercial, medical, data or technology work and would like to collaborate on client projects, tell us about your expertise.
Your questions
Before we work together
What does a first conversation look like?
You'll spend 30 minutes with Pieter discussing your customer engagement challenge. We'll explain where we would start and whether the Macro Audit would be useful. We'll also tell you if the work needs a different specialist.
Do you only work on the five foundations?
The five foundations explain much of our work, but we also support broader commercial excellence, go-to-market and capability programmes.
How does the free audit work?
We agree the scope, interview three to five people across your team, then assess the five foundations. You receive a scored report and a one-hour debrief two weeks after the last interview. Allow about three weeks overall, depending on interview availability. The audit is free.
Who does the work?
We appoint a project leader and bring together senior specialists and technology partners with the expertise your engagement needs. We agree the team and responsibilities with you as part of the proposal.
How do you use AI?
We use our own tools and frameworks to support research, analysis, drafting and quality checks. The accountable project leader reviews and signs everything you receive. We can explain the tools and data-handling arrangements for your engagement.
How do you price?
We agree a fixed fee for a defined scope and deliverables. Any additional work is priced before it starts. The Macro Audit is free; a deeper audit or subsequent project is scoped and priced separately.
Do you work with global, regional or local teams?
We work with global, regional and local teams, including projects that connect global strategy with local delivery. We agree the scope around the markets, functions and decisions involved.
A conversation is a good place to start
Talk through your customer engagement challenge
Book 30 minutes with us to discuss what to change and where to start.









