About

Meet your HCP Engagement Architects

Fractal Force helps life sciences commercial and medical teams rebuild the foundations behind HCP engagement. We bring together project leaders, senior specialists and technology partners selected for each project. We help your teams put the changes into practice and develop the capability to continue.

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What clients can expect

We're not the sweet talkers. We're the straight talkers

We explain what we find, where the evidence is limited and what we recommend. If a plan needs to change, we say why and work with your team on a practical way forward.

What we believe

The principles
behind our work

Explore the principles behind every engagement.

Simplicity

Too many strategy decks are disconnected from reality and difficult to put into practice. We follow the KISS principle: keep it simple. We avoid intellectual gymnastics and focus on clear choices and practical plans.

Understand the connections

A change to one foundation affects the others. We check those dependencies when agreeing the work and its priorities.

Build on what already works

Existing foundations were built to serve a particular purpose. We identify what remains useful and what needs to change for customer-first engagement.

Define and measure the outcome

We agree what the work should achieve and how to assess it. Measures need to reflect the purpose of commercial or medical engagement and help teams make decisions.

Help teams continue

We involve your people in the work and agree the training, methods and tools they need to take it forward.

Execution

We believe getting our hands dirty is the key to success. We test, learn and iterate alongside your teams until we find what works, then close the feedback loop to improve the next decision.

The founders

Meet the co-founders

Pieter Vanderbeeken

Co-founder, Belgium

My work spans sales, marketing and digital, with a focus on customer experience, commercial excellence and omnichannel in life sciences. I've led teams across four continents, including two periods in Singapore. Most recently, I built the Asia-Pacific business for Across Health and Precision AQ.

I work with teams on segmentation, engagement planning and implementation. That includes running workshops, training affiliates and helping teams apply customer-first methods within the constraints of their organisation.

At Fractal Force, I lead day-to-day delivery and business development, and develop the tools we use in our work.

ExperienceVP Global Accounts APAC, Across Health and Precision AQ. Senior Strategy Consultant, Across Health. Advisor, XCellen. Managing Partner, Face44. Managing Director Asia, nexxworks. Senior Business Manager, The House of Marketing. Marketing and Online Sales Manager North America, Lufthansa Group.

EducationBachelor and Master in Law, KU Leuven. Full-time MBA, Vlerick Business School. Digital Marketing, University of Illinois Urbana-Champaign.

Pieter on LinkedIn

Mark Watson

Co-founder, United Kingdom

I began in publishing, helping sales and marketing teams move online, and entered healthcare in 2012. Since then, I've worked across agencies, medical education, healthcare publishing and omnichannel consulting.

My work covers engagement with patients, payers and healthcare professionals, from pre-launch planning to established products. At Janssen, an initial website brief developed into a 14-month role as EMEA omnichannel manager, working on the strategy and planning behind the digital activity.

At Fractal Force, I lead client relationships and develop our methods for assessing and improving customer engagement.

ExperienceHead of Strategy, Across Health and Precision AQ. Omnichannel Manager Haematology EMEA, Janssen. Business Unit Manager, OmniaMed. Sales Manager, Radcliffe Cardiology. Sales Director, GPonline and MIMS, Haymarket. Digital Manager, IPC and Time Inc.

EducationManagement Science, University of Warwick.

Mark on LinkedIn

Our technology partners

We work with your vendors or can bring in our partners.