SegmentationData and analytics
Consistent profiling, segmentation and targeting across affiliates
A regional life sciences organisation
The challenge
Regional leadership needed affiliates to run customer profiling, segmentation and targeting consistently. The process was largely manual and varied between markets.
What we delivered
We established a KPI framework and used XcellenX Power to support profiling, segmentation and targeting. Country pilots tested the approach before affiliate training, with learning shared across markets.
What changed
- 15 → 8 weeks
- Project delivery time
- 50%
- Reduction in average profiling time
Every affiliate completed the virtual project. Average HCP profiling time halved, while data collection quality was reported as close to 100%.
A conversation is a good place to start
Talk through your customer engagement challenge
Book 30 minutes with us to discuss what to change and where to start.