Engagement journeysMeasurement
Replanning engagement for an established brand
An anonymised example of the challenge, approach and work delivered
The challenge
An established brand in an EU5 market had to reduce its reliance on face-to-face engagement as resources shifted to a new launch. Campaign planning still centred on available content and monthly activity targets.
What we did
The project began with a workshop to agree priorities. The team then reviewed the brand plan from the HCP's perspective, developed the content plan and defined KPIs. Omnichannel planning connected the intended behaviour changes with journeys, content and channel activity. Knowledge-transfer sessions helped the client's teams apply and adjust the plan.
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