Engagement journeysMeasurement
Replanning engagement for an established brand
An established pharmaceutical brand in an EU5 market
The challenge
An established brand in an EU5 market had to reduce its reliance on face-to-face engagement as resources shifted to a new launch. Campaign planning still centred on available content and monthly activity targets.
What we delivered
An integration workshop and a customer-first planning workshop informed a new omnichannel plan. We supported delivery and transferred the methods to the team, with digital channels supporting lead generation.
What changed
- 2%
- Above the carryover expectation
The brand outperformed its carryover expectation by 2%. The team also shifted towards digital-first lead generation as face-to-face resources reduced.
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