Operating modelsSegmentationCapability building
Adapting omnichannel planning across markets
An anonymised example of the challenge, approach and work delivered
The challenge
Teams across Latin America, Asia-Pacific and Africa struggled to apply a global omnichannel framework to their markets. Local regulations, cultural differences and limited use of digital channels affected adoption.
What we did
Interviews and research identified the barriers in each market. The roll-out was adapted to support local teams through coaching and help them apply the framework in their own context.
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