Operating modelsSegmentationCapability building
Adapting omnichannel planning across markets
A global top-10 pharmaceutical company
The challenge
Teams across Latin America, Asia-Pacific and Africa struggled to apply a global omnichannel framework to their markets. Local regulations, cultural differences and limited use of digital channels affected adoption.
What we delivered
Interviews and research distinguished resistance to change from genuine local barriers. We adapted the rollout around coaching and mindset, helping teams apply the approach within local cultural and regulatory conditions.
What changed
- 40+
- Markets supported
- 400%
- Growth in use of the frameworks
Marketing and brand leads in every country improved their capability scores. Use of the frameworks grew by 400%, with increases in reach, coverage, frequency and engagement across the markets.
A conversation is a good place to start
Talk through your customer engagement challenge
Book 30 minutes with us to discuss what to change and where to start.