Operating modelsSegmentationData and analytics
Designing a digital route to market
A regional healthcare commercialisation company
The challenge
The client wanted to offer a route to market based on digital channels. It needed a commercial model, defined service packages and an operating model that affiliates could use to deliver the service.
What we delivered
We defined the service proposition, digital channel mix, customer engagement approach and commercial and operating models. The work also covered capability building and how affiliates would deliver the service.
What changed
The commercial proposition, service packages and operating model were defined for affiliate delivery. The project also established the capabilities and responsibilities needed to run the service across markets.
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