Operating modelsSegmentationData and analytics
Designing a digital route to market
An anonymised example of the challenge, approach and work delivered
The challenge
the client wanted to offer a route to market based on digital channels. It needed a commercial model, defined service packages and an operating model that affiliates could use to deliver the service.
What we did
We interviewed people across the business and developed a three-tier commercial model with the operating model to support it. In a separate assignment with XCellen, we designed commercial excellence models across its markets, taking account of the different needs of the affiliates.
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