Data and analyticsEngagement journeys
Improving consent and email conversion
An international life sciences company
The challenge
The client needed to improve consent management and email engagement. Limited opt-ins and inconsistent records of customer preferences made it difficult to plan relevant outreach.
What we delivered
We made consent capture part of customer touchpoints, trained sales representatives and adapted email segmentation to customer preferences and behaviour.
What changed
- 50%
- Increase in opt-ins
- 35%
- Increase in email conversion
Opt-ins increased by 50% and email conversion by 35%. More consistent preference and consent records gave teams a better basis for relevant outreach.
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