Data and analyticsEngagement journeys
Improving consent and email conversion
An anonymised example of the challenge, approach and work delivered
The challenge
The client needed to improve consent management and email engagement. Limited opt-ins and inconsistent records of customer preferences made it difficult to plan relevant outreach.
What we did
The project covered consent collection across customer touchpoints, training for sales representatives and changes to email planning. Customer preferences and behaviour informed the segments, content and timing of contact.
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