White paper
The irony of technology
How conversational intelligence can help teams learn from HCP discussions, and what that means for the representative's role.
For teams considering how conversational intelligence could support coaching and customer understanding.
As access to HCPs becomes more difficult, life sciences teams need to make better use of the conversations they have. Activity targets alone give little guidance on how to do that.
Digital engagement provides data on opens, attendance and other interactions. Teams also need to understand the questions clinicians ask, the concerns they raise and how they respond to information.
Conversational intelligence records and analyses HCP conversations with the appropriate consent. This paper examines how that information can support representatives, brand and field teams, and business leaders. It considers the value of understanding what was discussed as well as recording that a meeting took place.
In the paper
- What HCP conversations can add to the customer information held in CRM and engagement systems.
- How to use conversational intelligence for customer understanding as well as coaching.
- What teams need to consider when introducing conversational intelligence into their ways of working.
Read the full paper
Download the complete whitepaper and explore the analysis in detail.
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